Selected Work
Dive into my key projects—each one includes a visual gallery and more info.



























Certifications & Accreditations
| Badge | Certification | Issuer | Issued | Skills / Notes | 
|---|---|---|---|---|
| Xandr Monetize: Monetize SSP Certificate | Xandr | Jun 2022 | Technical Project Management Campaign Management Digital Marketing Strategy Press Advertising  | |
| The Trade Desk Edge Academy Certified: Trading Essentials | The Trade Desk | Jun 2022 | Campaign Management Video Advertising Technical Project Management Digital Marketing Materials Digital Marketing Strategy Facebook Marketplace  | |
| The Trade Desk Edge Academy Certified: Marketing Foundations - Legacy Badge | The Trade Desk | Jun 2022 | Campaign Management Press Advertising Digital Marketing Strategy Digital Marketing Audience Targeting Video Advertising  | |
| The Trade Desk Edge Academy Certified: Data-Driven Planning | The Trade Desk | Jun 2022 | Audience Targeting The Trade Desk Information Analysis Video Advertising Facebook Marketplace Data Analysis Campaign Management  | |
| Tag Generator | DoubleVerify | Jun 2022 | Ad Tagging Verification Trafficking Ad Operations  | |
| Social Solutions | DoubleVerify | Jun 2022 | Social Media Advertising Brand Safety Viewability Fraud Prevention  | |
| Private Marketplace Essentials | Basis Technologies | Jun 2022 | Campaign Management Technical Project Management Digital Media Project Management Real-Time Bidding Project Workflows  | |
| DV Authentic Attention™ | DoubleVerify | Jun 2022 | Attention Metrics Ad Engagement Performance Analysis Viewability  | |
| Data Essentials | Basis Technologies | Jun 2022 | Audience Targeting Campaign Management Classifieds Posting Advertisement Demand-Side Platform Press Advertising Digital Media  | |
| Contextual Targeting Essentials | Basis Technologies | Jun 2022 | Campaign Management Paid Media Technical Project Management Digital Media Advertising Demand-Side Platform Digital Signal Processing  | |
| Xandr Invest: Invest DSP Certificate | Xandr | May 2022 | Demand-Side Platform Programmatic Buying Campaign Setup Ad Trafficking  | |
| The Trade Desk Edge Academy Certified: Executive Program - Legacy Badge | The Trade Desk | May 2022 | Video Advertising Digital Marketing Materials Mathematical Optimization Digital Marketing Strategy Digital Marketing  | |
| Microsoft Advertising Programmatic Badge | Microsoft Advertising | May 2022 | Video Advertising TV Advertising  | |
| Quality Analytics | DoubleVerify | Feb 2022 | Data Analysis Ad Verification Reporting Media Quality  | |
| Programmatic Solutions | DoubleVerify | Feb 2022 | Programmatic Advertising Ad Fraud Viewability Brand Safety  | |
| IQ Blueprint | DoubleVerify | Feb 2022 | Ad Verification Media Quality Campaign Optimization Analytics  | |
| DV Pinnacle | DoubleVerify | Feb 2022 | Ad Verification Brand Safety Fraud Measurement Viewability  | |
| Sizmek DSP Accreditation | Sizmek, Inc. | Sep 2018 | Demand-Side Platform Ad Serving Campaign Management Ad Trafficking  | 
Completed Gigs
"DJ is both incredibly knowledgeable in the field of programmatic advertising and a skilled programmer. Throughout our engagement, he has also been extremely professional and maintained excellent communication. In particular…"
"Quick response, very rapid development, and thorough testing. It’s nice to work with professionals."
"Super talented and dedicated network ops and attribution specialist."
"Djordje is a veteran in the marketing tech industry and provided a great guidance on where to move forward with my project. Highly recommend!"
"We had a very positive experience working with Djordje. He is very knowledgeable, professional, and highly available to attend to us during the cause of this project. He completed our…"
"Djordje shared his professional expertise and really helped."
"Working on very tight deadlines but he did an amazing job and checked everything. Thank you!"
"perfect"
"Brilliant piece of exquisite beauty and delight. Thanks!"
"Brilliant creator animated the piece using code."
"Flawless work, delivered on time. Great communication skills. I would absolutely work with Djordje again!"
"Djordje was fantastic!"
Ad Tech Stack Architecture & Optimization
Programmatic Strategy (SSP, DSP, PMP)
Custom Ad Server & Format Development
Supply Monetization & Yield Management
QA Automation & Ad Quality Assurance
Server-Side Tracking & Attribution
Ad Tech Expert & Product Innovator
A client-facing product owner and full-stack developer with over 20 years of experience building, managing, and launching digital ad products. I specialize in supply monetization, ad serving optimization, server-side tracking, and anti-fraud solutions. My passion is turning complex technical challenges into elegant, profitable realities.
Ad Tech & Ad Ops expert with 20+ years across demand & supply sides.
Full-stack developer; DevOps & QA automation across AWS, GCP, Azure, Heroku.
12+ years Tier-3 ad tech support alongside core roles.
Tagging / tag-management expert; server-side & Conversion API deployments.
In-app & web attribution; analytics & visualization (Looker Studio, GA, AppsFlyer, Branch, Hyros, Hubspot).
Creative production for display, interactive video, in-app.
Head of Product, GCN by GameSquare (2020-2023): contextual engine on Xandr (Spiketrap), proprietary ad server, PMPs.
Product Developer, Adventr.ai (2024): ad server, trained team; Three.js canvas player for ads.
Ad Tech Consultant, Celtra (2019-2020): trained SE/support/CS; premium custom formats.
Creative Innovations/Product Owner, Sizmek by Amazon (2014-2019): programmatic skin format; codeless QA automation.
$40MM+ managed on behalf of agencies/brands (GroupM, Amazon Games, Samsung, Universal, IGN...).
Supply side: monetized 40+ publishers; first MRAID in-app rewards format (ironSource).
Work Experience
Product Developer (Contractor)
Built a custom ad server, trained the internal product team on ad tech standards, and helped develop an ad-friendly video player for VPAID and IMA3 ads.
Head of Product
Launched profitable digital products, including a contextual engine with a custom AI/NLP model, a livestream content amplification solution, and a PMP of premium partner supply.
Ad Tech Consultant (Contractor)
Trained solution engineers and client success teams on 3rd party ad tech solutions. Provided product consultancy on premium and custom ad formats.
Ad Product Owner
Built a unique programmatic skin ad format, managed DCO, created a codeless QA automation stack (Selenium/Appium), and led Creative Solution Engineer teams in the UK and US.